Annie Murphy Paul
Three articles but they basically are about the same thing, talking to oneself. We all have self-talk, whether it's inside our heads or out loud or a combination of the two, but how you refer to yourself, it turns out, is important.
"The way you address yourself matters, too. Research published in the Journal of Personality and Social Psychology in February found people who spoke to themselves as another person would—using their own name or the pronoun "you"—performed better under stress than people who used the word "I."
Referring to yourself in the as if you are a friend, using you or your name makes you feel less anxious and less stressed when performing a difficult task.
I find it fascinating, what do you think?